Resources for Amazon Sellers

David Stephen · Aug 16 · 14 min readRead

The Amazon Seller Dashboard I'd Build Today — And Why I'd Use sellerboard to Track the Numbers

Amazon sellers have access to huge amounts of data, but that doesn't mean they're tracking the right numbers. Here's the dashboard I'd build today — and why I think sellerboard is a very useful way to monitor sales, profit, PPC, inventory and costs in one place.

David Stephen · Aug 10 · 4 min readRead

How to Analyse Amazon Competitors Without Copying Them

Your competitors contain valuable market intelligence — but copying them isn't a strategy. Here's how I analyse Amazon competitors to find gaps and opportunities.

David Stephen · Aug 6 · 3 min readRead

Should You Increase Your Amazon PPC Budget? 7 Signs You're Ready

Increasing an Amazon PPC budget can accelerate growth — or simply accelerate wasted spend. Here are seven checks I make before scaling advertising.

SEO Listing Optimisation

Amazon Listing Conversion Rate: Why More Traffic Won't Fix a Weak Listing

If your Amazon listing doesn't convert, more advertising often creates more expensive traffic rather than more profitable sales. Here's how I diagnose CVR problems.

David Stephen · Aug 1 · 4 min readRead

SEO Listing Optimisation

Amazon's New 75-Character Product Titles: What UK Sellers Need to Know in 2026

Amazon has changed how product titles work in 2026. Most non-media categories now have a 75-character Item Name plus 125 characters of searchable Item Highlights. Here's what the change means and how I recommend structuring both fields.

David Stephen · Jul 27 · 14 min readRead

Amazon Seller Tools

How I Use SoldScope for Amazon Keyword Research & Rank Tracking

I tried SoldScope as an alternative to Helium 10 for keyword research and competitor analysis. Here's how I use its reverse ASIN research, keyword gap analysis and organic and sponsored rank tracking to make better SEO and PPC decisions.

David Stephen · Jul 20 · 11 min readRead

David Stephen · Jun 30 · 3 min readRead

Amazon Search Catalogue Performance: Where Are Customers Dropping Out?

Search Catalogue Performance shows how shoppers move through your Amazon funnel. Here's how I use impressions, clicks, basket adds and purchases to find where sales are being lost.

Amazon Growth & Scaling

Amazon Stockouts: The Hidden Cost Is Bigger Than Lost Sales

Running out of stock doesn't just mean missing a few orders. It can interrupt ranking, advertising momentum and growth — and rebuilding can cost far more than sellers realise.

David Stephen · Jun 25 · 3 min readRead

David Stephen · Jun 21 · 5 min readRead

Amazon Search Query Performance: What the Data Means and How to Use It

Search Query Performance is one of Amazon's most useful Brand Analytics reports. Here's how I analyse the funnel, identify keyword opportunities and decide where listings or PPC need attention.

David Stephen · Jun 17 · 11 min readRead

7 Amazon Sponsored Ads Settings I Check Before Launching a PPC Campaign

Amazon Sponsored Ads gives sellers more automation than ever, but that doesn't mean every default setting is right for your product. Here are 7 settings I check before launching a Sponsored Products campaign to maintain control of bids, placements, targeting and PPC spend.

David Stephen · Jun 8 · 6 min readRead

Product Research on Amazon UK: How to Find Profitable Products Using Amazon, Data & AI

Most Amazon sellers don't fail because of poor PPC or weak listings. They fail because they choose the wrong product. Learn how to use Amazon, product research software and AI to identify profitable opportunities and build a shortlist of products worth launching.

Using ChatGPT or Claude for Amazon Analysis: Powerful, But It Still Needs Human Judgement

ChatGPT and Claude can analyse huge amounts of Amazon data in seconds. But good AI output still requires good data, the right questions and somebody who understands Amazon well enough to challenge the answer.

David Stephen · Jun 3 · 5 min readRead

Resources

The Real Reason Most Amazon Listings Don't Convert (And How to Fix It)

Many Amazon sellers think their problem is traffic. In reality, most listings fail because they don't convert visitors into buyers. Learn the real reasons Amazon listings underperform and how to optimise your listing for higher conversion rates and profitability.

David Stephen · Jun 1 · 5 min readRead

David Stephen · May 27 · 8 min readRead

The Amazon Seller Growth Cycle: Research → Launch → Rank → Optimise → Scale → Defend

Selling on Amazon can feel unnecessarily complicated. I prefer to view it as a repeatable process: Research → Launch → Rank → Optimise → Scale → Defend. Here's what each stage actually involves.

New Sellers Guides

New Amazon Seller Tips UK: How to Start and Scale an Amazon FBA Business in 2026

Starting an Amazon business in the UK is more competitive than ever — but the fundamentals still matter. Learn the essential steps new Amazon sellers should focus on in 2026, including product research, importing, branding, trademark registration, Amazon Brand Registry, listing optimisation, PPC, traffic generation and sales velocity strategies.

David Stephen · May 25 · 9 min readRead

David Stephen · May 23 · 5 min readRead

Your Amazon PPC ACoS Looks Good – But Is Your Product Actually Profitable?

Is a 20% Amazon ACoS good? Not necessarily. Learn why I analyse product margin, break-even ACoS, TACoS, organic sales and total profit before deciding whether Sponsored Ads are really performing.

David Stephen · May 20 · 6 min readRead

Why Most Amazon Sellers Don't Have a Business (They Have a Product)

Most Amazon sellers don't actually have a business — they have a product. This blog explains the key differences, common mistakes, and how to build something scalable, profitable, and sustainable.

David Stephen · May 16 · 3 min readRead

Search Query Performance vs PPC Search Term Reports

SQP and the PPC Search Term Report both contain search data, but they answer very different questions. Here's how I use them together.

David Stephen · May 13 · 3 min readRead

Amazon Brand Analytics: The Reports Most Sellers Ignore

Brand Registered sellers have access to some extremely valuable Amazon data. Here are the Brand Analytics reports I believe deserve far more attention.

David Stephen · May 10 · 6 min readRead

Amazon PPC Bids: Stop Guessing What You Should Pay Per Click

How much should you bid on Amazon Sponsored Ads? Instead of blindly accepting Amazon's suggested bid, use your margins, conversion rate, break-even ACoS and campaign objective to make better PPC bidding decisions.

How Amazon Sellers Can Use AI Without Losing Authenticity

AI is transforming Amazon faster than most sellers realise. From listing optimisation and PPC analysis to AI-driven search experiences like Amazon Rufus, sellers now have powerful tools available at their fingertips. But while AI can improve efficiency and speed, it still cannot replace commercial judgement, strategic thinking or authentic brand positioning.

David Stephen · May 3 · 7 min readRead

Amazon Strategy & Insights

Why Commercial Thinking Matters More Than Amazon Tactics

Most Amazon sellers focus heavily on tactics like PPC, keywords and rankings — but very few truly understand the commercial side of running an Amazon business. Former Amazon brand owner and UK Amazon consultant Denver James explains why profitability, inventory management, PPC efficiency and strategic thinking are what actually separate successful Amazon sellers from struggling ones.

David Stephen · May 1 · 7 min readRead

David Stephen · Apr 27 · 9 min readRead

How to Do an In-Depth Amazon PPC Audit (Step-by-Step Guide for Real Results)

Most sellers don't have a PPC problem — they have a visibility, conversion or structure problem that PPC just exposes. A complete step-by-step framework for auditing an Amazon PPC account, from search term data to campaign structure.

David Stephen · Apr 13 · 6 min readRead

Launching a New Product on Amazon? Your Listing and PPC Must Work Together

A successful Amazon product launch shouldn't treat the listing and PPC as separate jobs. Here's how I connect keyword research, listing optimisation, Sponsored Ads and real customer data from day one.

David Stephen · Apr 7 · 8 min readRead

Amazon PPC Data Analysis: What Actually Matters (From a Former Brand Owner)

Learn how to analyse Amazon PPC data from a former brand owner. Understand key metrics, TACoS, and how to make better decisions to scale profitably.

Amazon Consultant & Coaching

Why Work With a Former Amazon Brand Owner (Not an Agency)

Looking for Amazon consultancy or coaching? Discover why working with a former brand owner offers real-world experience, better strategy, and more effective results than typical agencies.

David Stephen · Apr 1 · 7 min readRead

David Stephen · Mar 20 · 6 min readRead

Growth Strategy for Amazon Sellers: The 3 Stages Every Seller Must Master

Most Amazon sellers apply the wrong growth strategy for their stage. Learn the 3 stages of Amazon growth — Launch, Growth and Scaling — and what to focus on at each one to scale profitably.

David Stephen · Mar 13 · 13 min readRead

Amazon Sponsored Ads for Beginners: How to Launch PPC the Right Way (Without Wasting Money)

New to Amazon PPC? Learn how Amazon Sponsored Ads work, why they're essential for product launches, and how to structure campaigns correctly using the Rank, Defend, Harvest framework to avoid wasted ad spend.

Amazon Growth & Scaling

Amazon Inventory Management: The Hidden Factor That Can Make or Break Your Business

Amazon inventory management is one of the most overlooked factors in scaling a successful business. This guide explains how stock impacts sales, ranking, and cash flow — and how to manage it effectively.

David Stephen · Mar 1 · 6 min readRead

Amazon AI & Rufus: What Sellers Must Do Now to Stay Competitive

Amazon is shifting from keyword-driven to intent-driven search with AI experiences like Rufus. Learn what this means for your listings, PPC and SEO — and how to adapt before most sellers catch up.

David Stephen · Feb 28 · 9 min readRead

David Stephen · Feb 21 · 3 min readRead

Traffic vs Conversion on Amazon: What Actually Drives Profit?

More traffic doesn't automatically mean more sales. Learn why conversion is the real multiplier, and how to balance traffic generation with listing quality for maximum profitability.

Amazon Strategy & Insights

Is Selling on Amazon Really That Complex? What's Hard for New vs Established Sellers

Is selling on Amazon really that complex? The challenges are different for new and established sellers, but both struggle when the fundamentals aren't in place. This blog breaks down what's actually difficult — and how to simplify your approach.

David Stephen · Feb 13 · 7 min readRead

David Stephen · Feb 7 · 3 min readRead

Amazon Ads Audit: What to Look for and How to Fix Poor Performance

If your Amazon ads aren't performing, stop guessing. This step-by-step audit framework covers campaign structure, wasted spend, conversion issues, keyword performance and scaling opportunities.

David Stephen · Feb 4 · 4 min readRead

How to Scale Your Amazon Business Without Wasting Money on Ads

Most sellers lose money when they scale because they increase budget before fixing inefficiencies. Learn the 5-step approach to scaling your Amazon ads profitably.

SEO Listing Optimisation

Amazon SEO Tips: How to Rank Your Listings and Increase Sales

Ranking on Amazon isn't luck — it's visibility, conversion and sales velocity working together. Learn how keyword research, listing structure, main image and PPC all combine to drive organic rank.

David Stephen · Feb 1 · 4 min readRead

David Stephen · Jan 27 · 4 min readRead

Amazon PPC Strategy: The Exact Framework I Use to Scale Profitable Brands

Most Amazon sellers have campaigns, not a strategy. Here's the exact 5-step framework — testing, isolation, scaling, optimisation and expansion — I use to scale PPC accounts profitably.

David Stephen · Jan 20 · 5 min readRead

Amazon Sales Plateau: Why You're Stuck (And How to Start Growing Again)

Sales stuck on Amazon? Plateaus aren't random — they're usually caused by a few specific bottlenecks in testing, PPC, conversion or strategy. Learn how to identify and break through them.

David Stephen · Jan 13 · 6 min readRead

Why Most Amazon PPC Campaigns Fail (And How to Fix Them Fast)

Most Amazon PPC campaigns fail for the same reasons — no clear goal, poor structure, weak keyword strategy, and chasing ACoS over profit. Learn the 6 most common mistakes and how to fix them fast.

David Stephen · Jan 6 · 5 min readRead

How to Reduce ACoS on Amazon Without Losing Sales (Proven Strategy)

Struggling with high ACoS? Learn how to reduce Amazon PPC costs without killing your sales using proven optimisation strategies — from cutting waste to focusing on TACoS instead.

New Sellers Guides

Is Amazon FBA Still Worth It in 2026? (Honest Answer)

Amazon is more competitive than ever, but the opportunity is still there for sellers who treat it like a real business. An honest look at what works now, what doesn't, and who should (and shouldn't) start.

David Stephen · Jan 1 · 4 min readRead

David Stephen · Dec 6 · 6 min readRead

Amazon FBA Mistakes: 7 Costly Errors That Kill Your Profits

Most sellers don't fail because of one big mistake — it's small, repeated errors that quietly eat into margins and stall growth. Learn the 7 most common ones and how to fix them.

Amazon Rufus & Cosmo: What Sellers Need to Know About Amazon's AI Future

Amazon Rufus and Cosmo are changing how customers search and shop. Learn what they are, how they work, and how sellers should optimise listings for Amazon's AI-driven future.

David Stephen · Nov 25 · 8 min readRead