How I Use SoldScope for Amazon Keyword Research & Rank Tracking

Firstly, I have no affiliation with SoldScope. This article is based on my own experience of using the platform.

I help Amazon sellers in the UK via coaching, consulting and FBA or PPC management and advice.

I'd previously used Helium 10 for keyword research and competitor analysis, but the price was getting increasingly difficult to justify while some of the functionality I used was becoming more restricted.

I started looking for an alternative.

Then SoldScope appeared on my LinkedIn feed.

I gave it a try and I've found it genuinely useful.

If you sell products on Amazon, or work with Amazon sellers as I do, understanding what customers are searching for, where your products rank and where your competitors have visibility is extremely important.

SoldScope gives me a practical way of analysing that information without simply relying on huge keyword lists. It combines:

• Keyword research
• Reverse ASIN research
• Organic rank tracking
• Sponsored rank tracking
• Competitor analysis
• Search Query Performance data
• Brand Analytics data for eligible accounts
• A useful Chrome extension for quickly viewing product information

For me, the real value isn't finding thousands of keywords. It's identifying which keywords actually matter.

What Is SoldScope?

SoldScope is an Amazon research and analytics platform with tools covering keyword research, ranking, competitor analysis and product research.

The two areas I find particularly useful are Keyword Research and the Rank Tracker.

The basic workflow is straightforward:

Research → Identify → Optimise → Advertise → Track → Analyse

Instead of doing keyword research once when creating a listing, I can continue monitoring whether SEO and PPC activity is actually improving visibility.

How I Use SoldScope for Keyword Research

One of the easiest ways to start is by entering an ASIN. That could be:

• Your own product
• A direct competitor
• A market-leading product

SoldScope then gives you visibility into keywords associated with that product.

I find competitor ASIN research particularly useful. For example, if I was researching an A5 weekly planner, I might start with several strong competing products rather than simply beginning with the obvious keyword: weekly planner.

Competitor research might reveal searches such as:

• weekly planner pad
• weekly desk planner
• undated weekly planner
• weekly organiser
• weekly planner for work
• weekly schedule planner
• productivity planner

The aim isn't to collect as many keywords as possible. I'm looking for:

Relevant keywords + meaningful demand + evidence competitors are gaining visibility from them.

Reverse ASIN Research: One of the Most Useful Features

Reverse ASIN research is one of the main reasons I use tools like SoldScope. Instead of guessing what people search for, I can see the keywords associated with products already succeeding in the market.

My process is generally:

• Identify several relevant competitors.
• Analyse their ASINs.
• Look at the keywords they're ranking for.
• Compare those keywords against my product or client's product.
• Identify gaps.
• Decide whether those opportunities belong in the listing, PPC campaigns or both.

If several strong competitors are all visible for the same relevant keyword and my product isn't, that immediately gives me something worth investigating.

Don't Just Chase Search Volume

This is important. The keyword with the highest search volume isn't automatically the best keyword.

I'd rather find a slightly smaller keyword that closely matches the product, shows strong purchase intent, converts well and has manageable advertising costs — than blindly chase a huge broad keyword.

I generally consider:

Relevance + Search Demand + Competition + Ranking + CPC + Conversion

Search volume is useful. It isn't the strategy.

Organic and Sponsored Keyword Rankings

Another feature I really like is being able to look at organic and sponsored ranking. These tell you two different things.

Organic Rank

Where the product naturally appears in Amazon search results.

Sponsored Rank

Where the product is appearing through advertising.

Looking at both together gives you much more context. For example: Organic Rank: 5, Sponsored Rank: 2.

You're already gaining strong organic visibility while also advertising prominently. That doesn't automatically mean PPC should be reduced. But it gives you a reason to investigate whether the current spend is necessary and profitable.

I'd look at:

• PPC sales
• Organic sales
• ACOS
• TACOS
• Conversion
• Total sales
• Profit
• Organic ranking

before making that decision.

SoldScope Rank Tracker

This is probably one of the areas I find most useful. Once I've identified the keywords that actually matter, I can track them rather than continually manually checking search results.

That's useful when:

• Launching a product
• Changing a title
• Optimising bullet points
• Updating a listing
• Starting PPC campaigns
• Increasing advertising
• Changing prices
• Running promotions

More importantly, I can see ranking trends over time. For example:

42 → 31 → 19 → 11 → 7

tells me considerably more than simply knowing the product is currently ranking #7.

Likewise:

3 → 6 → 11 → 18 → 27

tells me something may need investigating.

Possible causes might include PPC changes, reduced sales velocity, price changes, stock issues, competitor activity or weaker conversion.

The rank tracker doesn't always tell you why something changed. It tells you where to investigate.

Comparing Your Product With Competitors

Another useful approach is tracking several ASINs against the same keyword. Instead of only asking "Where does my product rank?", I can ask "How am I performing against the products I'm actually competing with?"

For example:

That immediately creates questions. Why are competitors stronger for desk planner? Is it relevant to my product? Is it in the listing? Am I indexed? Are competitors advertising for it? Should I test it through PPC?

That is much more useful than looking at keyword positions with no context.

Finding Keyword Gaps

Keyword gap analysis is another area I use heavily. Imagine several successful competitors rank for weekly planner for work but your product doesn't.

If the phrase accurately describes your product and has meaningful demand, I want to understand why. It could potentially be:

• Added naturally to the listing
• Tested through Sponsored Products
• Monitored through Rank Tracker
• Compared against conversion data

This is where I believe Amazon SEO and PPC should work together. PPC can help you test whether a keyword actually converts before you make it a major part of your wider SEO strategy.

Using SoldScope With PPC

SoldScope is not a replacement or automation for PPC. It does not replace the Amazon Ads Console. It's another source of information that can make PPC decisions better.

A workflow I use is:

Competitor Research → Find Keyword → PPC Test → Analyse Conversion → Optimise Listing → Track Rank

If I discover a relevant keyword from competitor research, I can test it in Sponsored Ads. If it produces sales, strong conversion and acceptable ACOS, then I have much stronger evidence that the keyword is commercially important.

I can then monitor whether organic visibility begins to improve as well.

Search Query Performance Integration

One of the more interesting SoldScope features is its integration with Amazon's Search Query Performance (SQP) data. For eligible connected accounts, this can bring additional information into the analysis, including metrics such as:

• Search Frequency Rank
• Click Share
• Conversion Share
• Impressions
• Clicks
• Cart Adds
• Purchases

This is valuable because we're moving beyond estimated search-volume data. We're looking at actual Amazon customer behaviour.

Strong Click Share + Weak Conversion Share

Customers are finding and clicking the product, but not buying enough. I'd investigate:

• Images
• Price
• Reviews
• Offer
• Listing
• Product positioning
• Competitors

Strong Conversion Share + Low Click Share

People who find the product buy it, but the product isn't capturing enough traffic. I'd investigate:

• Organic rank
• PPC visibility
• Main image
• Title
• Keyword targeting

This is much more useful than simply saying: "This keyword gets 10,000 searches."

Using SoldScope Data With ChatGPT or Claude

Using tools such as ChatGPT and Claude become far more useful when you give them real Amazon data. It was easy to connect and it's been very effective.

Rather than asking "Find Amazon keywords for this product," I can provide actual keyword data containing information such as:

• Keyword
• Search volume
• Organic rank
• Sponsored rank
• Competitor rankings
• Search Frequency Rank
• Click Share
• Conversion Share

Then use AI to help identify patterns, prioritise opportunities and group keywords.

The important distinction is that AI is analysing the data rather than inventing the strategy from nothing. I'd still make the final decision myself.

AI can speed up analysis. It shouldn't replace commercial judgement.

The SoldScope Chrome Extension

I've also found the SoldScope Chrome extension useful for quick product research. It allows you to view key product and sales information while browsing Amazon, in a similar way to tools I've previously used from Helium 10.

For quick competitor checks and initial product analysis, it's a useful addition to the main platform.

SoldScope Pricing

One of the reasons SoldScope initially caught my attention was pricing. At the time of writing, SoldScope has several subscription levels, including approximately:

• Starter – $29/month
• Standard – $59/month
• Professional – $119/month

There is also a free option for trying the platform.

Features and limits vary depending on the package, so check SoldScope directly for current pricing before subscribing.

For me, the cost compared with some of the larger Amazon software platforms was one of the reasons it was worth testing.

Who Do I Think SoldScope Is Useful For?

I'd consider it particularly useful for:

New Sellers

Research competitors and understand how customers search before launching.

Established Sellers

Find keyword gaps and monitor changes in organic visibility.

Brand Registered Sellers

Combine keyword information with Search Query Performance and Brand Analytics data.

PPC Advertisers

Compare paid and organic visibility and find keywords worth testing.

Consultants

Analyse client products, competitors and ranking movements without relying on guesswork.

What SoldScope Doesn't Replace

I wouldn't base decisions on SoldScope – or any other keyword tool – in isolation. I use keyword and ranking information alongside:

• Seller Central
• Amazon Ads Console
• Search Query Performance
• Search Term Reports
• Business Reports
• Profitability data
• Competitor analysis

Ultimately, ranking #1 for a keyword isn't the end goal. The real questions are:

Does it generate sales? Does it convert? And is it profitable?

My View on SoldScope

I've found SoldScope genuinely useful. I'd been looking for an alternative to the more expensive Amazon research platforms, and so far I've been impressed with what it provides.

The areas I particularly like are:

• Reverse ASIN keyword research
• Organic and sponsored rank tracking
• Competitor analysis
• Historical ranking
• Keyword gap analysis
• Search Query Performance integration
• Chrome extension
• Pricing

But the main benefit for me is simple. It helps turn keyword research into ongoing analysis.

Finding thousands of keywords is easy. Working out which ones actually matter is where the value is.

Once I've identified those keywords, I want to know:

• Where do we rank?
• Where do competitors rank?
• Are rankings improving?
• Does the keyword convert?
• Is PPC helping?
• And ultimately – is it profitable?

That's why SoldScope has become a useful part of my Amazon research toolkit.

Need Help With Your Amazon Keyword Research, SEO or Sponsored Ads PPC?

Tools give you data. Knowing what to do with that data is the important part.

I help new and established Amazon sellers analyse keywords, listings, competitors and Sponsored Ads data to identify opportunities and make better commercial decisions.

If you need help with keyword research, listing optimisation, PPC, profitability or your wider Amazon strategy, get in touch to discuss where your business can improve.